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“Buena esa” Una nueva campaña de Fundown Caribe que se toma las estaciones de Transmetro
Buena esa! Una expresión coloquial y muy caribe que acompañada de una señal de mano con el pulgar levantado denota satisfacción por una buena acción realizada, es el símbolo utilizado en la nueva campaña que la alianza Fundown Caribe –Transmetro lanzó a través de imágenes ubicadas en las estaciones del servicio público de transporte masivo de la ciudad de Barranquilla.
El objetivo es resaltar los buenos hábitos de los pasajeros usuarios del servicio, que evidencien respeto por el derecho a la accesibilidad de las personas con discapacidad.
Frases como “Buena esa! Gracias por dar buen ejemplo. Si tú me colaboras, otros también lo harán” o “Sé que también estás cansado. Gracias por respetar mi lugar”, buscan transmitir a los barranquilleros de manera anticipada las manifestaciones de agradecimiento por parte de las personas con discapacidad, que confían en la voluntad de la comunidad para optimizar su experiencia en el uso del transporte público.
